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Bee propolis is a fascinating natural substance that honeybees produce by mixing their saliva and beeswax with resins collected from tree buds, sap flows, and other botanical sources. I found this product at a local market this past weekend. 

Often referred to as “bee glue,” it is a sticky, brownish substance used by bees to seal and protect their hives from bacteria, viruses, and other potential threats.

Propolis has been valued for centuries for its medicinal properties. 

Flavonoids & Polyphenols – These are plant-based antioxidants that help protect the body from damage caused by stress, toxins, and infections. They’re found in many superfoods (like berries and green tea) and are known for their immune-boosting and anti-inflammatory properties.

Antibacterial, Antiviral, Antifungal, and Anti-inflammatory Effects – This means propolis can help fight off bacteria, viruses, and fungi (like those that cause infections or sore throats) while also reducing inflammation in the body. This is why it’s used for wound healing, oral health, and immune support.

Common Uses – Because of these properties, people use propolis to strengthen their immune system, heal small cuts or burns, and ease throat irritation, making it a go-to natural remedy during cold and flu season.

One of the standout benefits of bee propolis is its potential to enhance immune response. Studies suggest it can help the body fight infections, making it a popular natural remedy for colds, flu, and oral health issues. 

It has also been studied for its potential role in wound healing, as it can stimulate skin regeneration while preventing infections. Some research indicates it may have antioxidant properties that support overall wellness and even gut health.

The product I found was a bee propolis throat spray, and it is a great natural remedy, especially if you’re dealing with a sore throat, dry throat, or just want some immune support. Since propolis has antimicrobial, anti-inflammatory, and soothing properties, it can help with a range of issues related to the throat and mouth.

Using it regularly can help:

  • Soothe a sore or scratchy throat – The anti-inflammatory compounds can reduce irritation and swelling, making it easier to swallow.
  • Fight bacteria and viruses – Propolis has natural antibacterial and antiviral properties, which can help combat infections like colds, flu, or even strep throat.
  • Support oral health – It can help with canker sores, gum inflammation, and even minor mouth wounds, thanks to its healing and antimicrobial effects.
  • Coat and protect the throat – If you talk a lot, sing, or just deal with a dry environment (hello, Calgary winters!), it can create a protective barrier and keep your throat from getting too dry or irritated.
  • Boost immunity – Since it has immune-supporting flavonoids and antioxidants, it can help your body fight off infections before they take hold.

 

You can use it preventatively (like before heading into crowded places during flu season) or at the first sign of a sore throat. Some people even use it daily as a natural immune booster. Just be mindful if you have a bee allergy, as propolis can trigger reactions in some individuals.

As business owners, we can prioritize everything and everyone else before ourselves, but the truth is, you are the most valuable asset in your business. Keeping your health in check isn’t just about feeling good—it’s about ensuring you have the energy, resilience, and clarity to lead, create, and grow. 

Whether it’s adding small wellness habits like using a propolis throat spray or simply recognizing when your body needs support, investing in your well-being is an investment in your success. After all, a thriving business starts with a thriving you. 

I’m going to switch gears today because I often get asked marketing questions, probably because even though I am a performance coach, I worked as an online marketing consultant for small businesses owners for about 8 years. And in that time, with my boutique marketing agency, I did it all. And that included everything from google ads to social engagement, website landing pages, email drip campaigns, LinkedIn long posts….literally everything and anything in that online space. So, it makes sense that people still ask me about it, and even when I start working with performance coaching clients – often the conversation comes back to marketing. 

There are a lot of people out there who give absolute answers. They are usually trying to sell something, but I also think they have a deep rooted (naive) belief that there is “one way” to see success at online marketing. And, I think any kind of marketing is much more complex than that and so my advice is much more flexible.

Define your goals. What do you want? What does success look like? And this isn’t always clearly defined in a marketing strategy. So, ask yourself, what is the purpose of your online marketing? I can’t tell you how many times people would not even know exactly what their marketing “person” or company was doing for them, or how much it was costing let alone what their main outcome was.
– For example, do you want a strong google presence? Does google search matter to you and is that how your customer finds you? Because if you do, you need to start working on SEO, and google ads, and probably make sure you have an active Google card and you are consistently asking your customers for google reviews. Again, this all comes down to your individual goals with your online marketing. And these goals are specific to you and your business. No other agenda matters.
– In contrast, if your business is built off of word of mouth, or referrals, you probably need search-ability but you don’t need to spend thousands of dollars on google ads. You just need to show up when someone searches your name or your business name.
Again, your goals. Your business. Your decisions.

Know your limits. And even better, reduce the friction. I always told my clients to market online where they like to hang out. If you hate Instagram, you won’t build your business on there without significant friction. Because these online platforms are designed to “like” you if you spend time there. Engage with others, post images and videos, and really get to know whatever app you are posting on, inside and out. But if you spend little to no time on the platform you want to grow your business on, and only schedule posts, and never engage….it doesn’t matter the platform, you won’t grow. 

You can do an activity log of where you hang out online. And that’s probably where you should focus on growing your brand/business. If you read a lot of blogs, then start a blog. If you like Facebook for business, head over there.
For me, I want to grow on LinkedIn. So in order for that to happen, I have to spend a fair amount of time on the platform watching, engaging, and curating content. I have to curate my feed to be somewhere I want to hang out. And this part just takes time. And energy. Remember that energy thing – well, online marketing takes a lot of energy. Prepare for that. 

And the last takeaway, building off that last comment, is that things worth doing take time. Online marketing is no different. If someone promises you page 1 of google search, and they haven’t asked you any question about your goals or your marketing strategy for the next 8-12 months, I’d give them a hard pass. Working consistently on your online marketing efforts take up to 1 year (or more) to see much traction. It’s the long game, and anything less will disappear just as fast.

That’s why setting goals from the very beginning is so important. You have to know where you are and where you are going before you can get there. 

Success in anything takes time. And it doesn’t matter if we are talking about sales, coaching or online marketing. It all takes time and consistency. Stick with it, and stay consistent. The rest will start to flow in time.

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