Daring coach. Curious human.

Hello! I’m Donita, a performance coach for Owner CEO’s and the leaders they lead. 

My coaching philosophy is grounded in behavioural science from the Jay Shetty Certification School, over 12 years as a self employed marketer and coach (alongside my husband), an avid reader and listener, and someone who is in the arena alongside you.

I firmly believe that our internal narrative is the key to success. 
I also firmly believe that life is lived in the grey.

With years of experience as a marketing consultant, I have really refined my coaching philosophy and approach over time. As such, I work closely with clients to tailor my services to meet their unique needs.

When I’m not coaching, I find joy in exploring new adventures with my family, a new found love of golf, and a love-hate relationship with running. 

My Perspective

Before I could move forward and live my purpose, I had to own and change my perspective of the past.

My story began on a farm in Northern Saskatchewan, where my brother and I roamed alongside our animal friends. In those early years, each day was a struggle to navigate through an unsafe household and an unpredictable father. I sought solace outdoors, caring for my brother and dreaming of a different life. School was no refuge; I perpetually felt like an outsider, yearning for a sense of belonging.

Growing up in such an environment was undeniably tough. However, as I stepped into adulthood and assumed responsibility for my own decisions, I realized it was time to consciously chart a new path. I knew that to reshape who I was, I needed to reframe my perspective on my past—a remarkably powerful catalyst for personal transformation.

By altering my perception of the hardships I endured, I embarked on a profound journey of self-improvement. This shift in mindset allowed me to embrace the power of my experiences and rewrite my own narrative, paving the way for a brighter, more fulfilling future.

Now, I am dedicated to sharing this transformative insight with others. I believe that by harnessing the strength within ourselves and reframing our past, we can overcome adversity and create lives of purpose and fulfillment. Together, let’s embark on a journey of personal growth and discover the incredible potential that lies within each of us.


"Nothing is good or bad - it is my perspective of that thing, experience, or event that is good or bad.”

My Top Posts

Most of us need to see the big picture in order to trust the process and keep moving forward. Without seeing the big picture, the steps in front of us seem hazy at best. No one wants to keep “throwing stuff at the wall and seeing what sticks”.

One Of The Greatest Gifts You Have Is Your Potential, One Of The Greatest Gifts You Can Give Is To Fulfill It.

"What are you going to do with your life?"

Truthfully, I hate that question because I still don’t know the answer. I’m sure you’ve tried the all-popular, “Imagine what you would do if you had an infinite amount of money” trick? My answer: buy a plot of land, build and house and plant a garden. But then what? 

I think what we’re all really looking for is fulfillment. 
It’s more than money.
It’s more than a career.
It’s more than just friends, or family, or spirituality.
We human beings are a confluence of these things and more, and they all contribute to our fulfillment in different ways.

So if life is a process of being continually filled (and emptied), wouldn’t the better question be, “What things am I going to do with my life?”
Questions like this often lead to more questions than answers, but those who are persistent enough to keep peeling back the layers eventually get to the core.

If you can see the bigger picture, then you can zoom in to see why the minute-by- minute, hour-by-hour, and day-by-day actions are important. If you’re a meticulous, nose-to-the-ground detail-person without an idea of where you’re really going, maybe it’s time to zoom out for a bit and make sure you’ve charted the right destination.

As a business owner, you’ve got to keep putting yourself out there, trying new ways of expressing yourself, and experiencing life in fresh ways. Serving your clients in the best way possible, and then taking care of your #1 asset. YOU.

In my opinion, the best life you can live is by starting, running and growing a business that is a natural outflow of you.