Hey there! I'’m Donita…
I know that growth isn’t just about hitting the next goal, where you’ll finally be happy. It’s about navigating the emotions, challenges, and shifts that come with real change. And making a shift to betterment.
Through The Betterment Project, my signature coaching program, I guide ambitious leaders, business owners, and entrepreneurs through a personalized, structured process designed to help them bridge the gap between where they are and where they want to be.
My approach combines deep strategy, mindset shifts, and real accountability to help my clients step into more confidence, more clarity, and more control over their time, energy, and goals. Whether it’s elevating leadership, optimizing decision-making, or creating a sustainable rhythm for work and life, I help women move beyond burnout and into lasting, fulfilling success. If you’re ready to stop chasing and start building a version of success that truly fits you, let’s talk.
A bit about me...
My Perspective
Before I could move forward and live my purpose, I had to own and change my perspective of the past.
My story began on a farm in Northern Saskatchewan, where my brother and I roamed alongside our animal friends. In those early years, each day was a struggle to navigate through an unsafe household and an unpredictable father. I sought solace outdoors, caring for my brother and dreaming of a different life. School was no refuge; I perpetually felt like an outsider, yearning for a sense of belonging.
Growing up in such an environment was undeniably tough. However, as I stepped into adulthood and assumed responsibility for my own decisions, I realized it was time to consciously chart a new path. I knew that to reshape who I was, I needed to reframe my perspective on my past—a remarkably powerful catalyst for personal transformation.
By altering my perception of the hardships I endured, I embarked on a profound journey of self-improvement. This shift in mindset allowed me to embrace the power of my experiences and rewrite my own narrative, paving the way for a brighter, more fulfilling future.
Now, I am dedicated to sharing this transformative insight with others. I believe that by harnessing the strength within ourselves and reframing our past, we can overcome adversity and create lives of purpose and fulfillment. Together, let’s embark on a journey of personal growth and discover the incredible potential that lies within each of us.
"Nothing is good or bad. It is my perspective of that thing, experience, or event that is good or bad.”
My Top Posts
If you are new, here are a few places to start:
Mindfulness:
World Mental Health Day
Big Priorities Small Steps
Routine Habits:
My 100
My Journaling Habit
Performance Coaching
It’s All in the Bounce Back
The Space Between
Most of us need to see the big picture in order to trust the process and keep moving forward. Without seeing the big picture, the steps in front of us seem hazy at best. No one wants to keep “throwing stuff at the wall and seeing what sticks”.
One Of The Greatest Gifts You Have Is Your Potential, One Of The Greatest Gifts You Can Give Is To Fulfill It.
"What are you going to do with your life?"
Truthfully, I hate that question because I still don’t know the answer. I’m sure you’ve tried the all-popular, “Imagine what you would do if you had an infinite amount of money” trick? My answer: buy a plot of land, build and house and plant a garden. But then what?
I think what we’re all really looking for is fulfillment.
It’s more than money.
It’s more than a career.
It’s more than just friends, or family, or spirituality.
We human beings are a confluence of these things and more, and they all contribute to our fulfillment in different ways.
So if life is a process of being continually filled (and emptied), wouldn’t the better question be, “What things am I going to do with my life?”
Questions like this often lead to more questions than answers, but those who are persistent enough to keep peeling back the layers eventually get to the core.
If you can see the bigger picture, then you can zoom in to see why the minute-by- minute, hour-by-hour, and day-by-day actions are important. If you’re a meticulous, nose-to-the-ground detail-person without an idea of where you’re really going, maybe it’s time to zoom out for a bit and make sure you’ve charted the right destination.
As a business owner, you’ve got to keep putting yourself out there, trying new ways of expressing yourself, and experiencing life in fresh ways. Serving your clients in the best way possible, and then taking care of your #1 asset. YOU.
In my opinion, the best life you can live is by starting, running and growing a business that is a natural outflow of you.