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Here you have the chance to gain trust and create a strong bond with your audience. Be real, let people feel like they’ve met you. Tell a story of yourself to create trust, vulnerability, and transparency.
Present your bio through the lens of your offer. Focus on your ideal customers, talk about their goals and your approach to reaching those goals.
You can sneak in one fun mention to build a connection with potential clients.
In Canada and the US, copyright automatically protects original works the moment you create them (no registration required). That includes written materials, worksheets, videos, slide decks, audio recordings, and course content. As soon as you produce it, you own the copyright.
You can register your copyright with the Canadian Intellectual Property Office (CIPO) if you want an extra layer of proof in case of dispute, but it’s not mandatory. Copyright generally lasts for the life of the author plus 70 years.
